Intermac at Glasstec Preview, networking and dialogue with the Press
This opportunity of visibility stimulates visitors’ interest and amplifies advertising coverage thanks to the presence of an international audience.
The intense day of work was inaugurated by Birgit Horn, Director of Glasstec, and moderated by Tania Higgins who introduced the participating companies and mediated the dialogue with the press. Intermac, represented by Raphaël Prati - Group Communication & Marketing Director - Sergio Nicolai - Marketing manager of the Glass, stone and tooling division – and Filomena Carletti – in charge for relationships with the Press - has unveiled with one-to-one meetings, the new technological contents at the service of Industry 4.0. Great emphasis has been given to solutions, software and services to spread digital culture in the factories, in particular Sophia, the new IOT platform, has generated great interest from journalists. Through the words of Raphael Prati, the great advantage and value generated by participation in a similar event is grasped:
"Taking part in the Glasstec Preview is much more than a teaser for Intermac: it is an excellent stage to present, with the right time, the main innovations and concepts that will animate what we consider the main marketing event dedicated to the world of glass. Furthermore, the meeting with the press gives great added value to the promotion: it's one thing when it's the company speaking about itself, quite another if it's done by a magazine, with a neutral and critical tone".