March the 18th was the day dedicated to the Press tour at Inside Intermac.
Main innovation, Hi-Tech Art, the exhibition of pictures and stories of the most beautiful architectural achievements and glass design. "It was an interesting challenge setting up this exhibition at Intermac Inside, a strongly business-oriented event. This is a demonstration that technology at the service of design allows to achieve successful results, almost unexpected" - says Raphaël Prati, Marketing & Communication Director "and the attention received by the press and visitors confirm that the challenge was won" - he concludes.
Journalists greeted by Sara Melandri, Marketing & Communication Dept. could appreciate in addition to the exhibition also technology made in Intermac for the 3 sectors glass, stone and metal. In particular, the visit to the "Test and Research Lab" grabbed their attention. This unique laboratory of technological experiences hosts Master 850 and Master Saw Double Table, the machinery for stone processing combining into a single fully automated solutionin the cutting process with the product finishing.
At the end of the day the Intermac General Director, Rodolfo Scatigna, told in a video interview with Glass in It Style (www.glassinitstyle.com) as Inside Intermac is now a key event for all professionals in glass, stone and metal sectors.
The exhibition was curated by the Politecnico di Milano (www.polimi.it) and organized in collaboration with the Filo Rosso Agency.