A new online experience completely redesigned to guarantee maximum browsing ease and find custom-made solutions for customers. The new Intermac website is officially online.
The website has not only been graphically redesigned to suit Intermac's image. The new intermac.com website is a powerful platform which expands business opportunities using a modern, flexible interface where content plays a leading role in a personalised strategy for each market.
The new Intermac website, currently available in Italian and English (with plans to extend it to other markets after the official launch), combines improvements and redesign as summarised below.
Glass, stone and metal
First of all, there is a stronger vertical perspective. The new Intermac website offers different content to customers looking for specific information and products for glass, stone and metal. Users can find content for each material which can meet their needs and simplify their searches.
Not only responsive design: redesigning the Intermac website has meant using the smallest and most widely used device, the smartphone, to guarantee clarity, readability and a faultless user experience and maximise the potential of every mobile phone.
Focusing on machines and technologies from when it was first created, the Intermac site emphasises its innovative nature by concentrating on how its products are presented. The product cards are much clearer with more space for images so that customers can discover their characteristics through readable text and multimedia content. The new product sheets also favour contact - booking a demo in our showrooms around the world is an example - which is an effective way of integrating the online and offline experience.
For maximum contact
By completely and thoroughly revising the intermac.com user experience, we have been able to generate more leads by creating contact forms and strategic calls to action, the result of data analysis to improve positioning and provide customers with maximum ease of contact.